Enhanced Marketing and Sales Technology Offer Reals Estate Buyers and Sellers Complete Market
Information at Their Fingertips
PINEHURST, NC – The most respected real estate company name in Moore County, Berkshire Hathaway
HomeServices Pinehurst Realty Group has launched a dynamic marking campaign offering the most advanced
marketing and technology tools available in the industry. This campaign is a byproduct of the National
Advertising Campaign by Berkshire Hathaway HomeServices, which was launched earlier this year titled “Good
to Know.” The campaign is founded on the simple truth that the more you know when buying or selling a
home the better.
Pinehurst Realty Group, joined the Berkshire Hathaway brand in April creating a new identity for their
company that has served Moore County for over 40 years as a leader in real estate sales. They have quickly
become a trendsetter in the highly competitive real estate market within the community offering a diverse
marketing platform including design of a personalized website, mobile App promotion, social media
optimization and other state-of-the-art promotion outlets to assist their clients in selling or buying there
“There is a revolution afoot in residential real estate marketing,” stated Stephen Phillips, President, Berkshire
Hathaway HomeServices. “It’s no secret the housing market can be intimidating, and we are committed to
providing our brokers, agents and customers with best-in-class programs, services, and marketing tools to
drive exceptional programs and sustainable, profitable growth.”
Berkshire Hathaway HomeServices Pinehurst Realty Group has created a virtual tour of their line-up of luxury
homes via an online digital magazine, “Moore Luxury Homes,” offering the potential buyer to learn more
about the individual sales agents and to take interactive walkthroughs of featured residences throughout the
community. www.BHHSPRG.com . The magazine is updated quarterly. Soon, this magazine will appear in a
digital display at the Pinehurst Office location.
In addition, Berkshire Hathaway HomeServices Pinehurst Realty Group has recently launched a custom
mobile App that features a complete listing of all area properties, what’s new to the local market, price
changes on area homes, scheduled open houses, rental home information, listings of properties that have
been sold and a one touch option to find local agents or Pinehurst Realty Group offices. This technology places
a superior network of the local real estate marketplace in the hands of the buyers and sellers, allowing them to
know as much as possible about the area they choose to live or the selling market if moving out of the area. It
also provides the agents with a comprehensive sell tool to narrow down home opportunities for their clients.
Berkshire Hathaway HomeServices has also provided monthly digital sales and marketing analysis programs for
the sales agents to utilize for their day-today business activities and market research. This information extends
the “Good to Know” philosophy to the sales teams allowing them more time to work directly with their clients
and focus on their individual real estate needs.
“We are excited about the wonderful opportunities and support that Berkshire Hathaway has provided our
company,” said Kay Beran, President and CEO of Berkshire Hathaway Home Services Pinehurst Realty Group.
“These exciting additions to our marketing plan have assisted our company in being better communicators and
better REALTORS for our customers. It’s good to know that the most respected name in real estate stands
behind our company and has provided us with these tools to be the best we can be.”
About Berkshire Hathaway HomeServices Pinehurst Realty Group
Berkshire Hathaway HomeServices Pinehurst Realty Group offers a complete collection of integrated real estate
services including residential real estate, luxury real estate, new home sales and marketing, commercial real
estate and rental property marketing. Their team of over 45 experienced sales professionals is dedicated to
supporting clients in marketing and selling their homes and their knowledge of the local markets provide buyer
representation at the highest levels. Best-in-class customer service is matched with community service outreach
programs benefiting several local and regional non-profit organizations with a foundation built from integrity,
tradition and stability.
Berkshire Hathaway HomeSevices
Pinehurst Realty Group
(910) 692-2635 - Southern Pines ~ (910) 295-5504 - Pinehurst
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices based in Irvine, CA is a brand-new real estate brokerage network built for a
new era in residential real estate. The network, among the few organizations entrusted to use the worldrenowned
Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity,
stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand
of the Year” by consumers in the 26
annual Harris Poll EquiTrend study of the largest real estate networks.